ABOUT
A Cake Picnic is a community gathering where cake lovers, bakers and guests come together to celebrate the joy of cake in a picnic-style setting. Inspired by the international cake picnic trend, participating bakeries contribute cakes that are displayed together before being shared with guests. Guests will then enjoy tasting portions and the opportunity to discover a variety of flavours from different bakers.
PROPOSED EVENT OVERVIEW
| Date | 11 July 2026 |
| Venue | TBC (ideally a space for 150-250 people) |
| Expected Guests | 400 – 500 |
| Cakes | 75 – 90 cakes from cake sponsors |
| Format |
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| Target to raise | $20,000 from ticket sales, merchandise sales, donations |
TARGET AUDIENCE
Cakes for a Cause is expected to attract a diverse group of attendees who enjoy unique social gatherings, food experiences, and supporting meaningful causes.
Consumer Market:
• Female friend groups who enjoy dessert experiences and social events
• Individuals who have previously heard of or attended Cake Picnic-style events
• Couples looking for unique dessert tasting experience
• Customers and followers of participating cake sponsors
Ambulance Wish Singapore Supporters:
• Existing donors
• Past and current volunteers
• Social media followers